Our sustainable vision is to change the way fashion is operated and communicated. Rather than following the typical fashion calendar, we aim to create products that last for years. A seasonless design enables us to create long-lasting and durable bestsellers, including the idea that accessories and apparel can be recycled and re-used. Wilow's objective is to break the cycle of fast fashion by addressing climate change, environmental awareness, co-creation and being ethically and cruelty-free. Each collection drop is produced in limited numbers and some parts of it are manufactured only on-demand. As a result, we can eliminate the need to discount inventory. This encourages consumers to invest in long lasting quality clothing by emphasizing quality and intentional shopping.

Our mission is to not produce in vain. We produce timeless collections, of which 50% are permanently available for pre-order. This is more expensive, but it means we will never have unsold inventory. We are also reducing the number of samples by creating our collection with 3D software program. Our materials come from renewable resources, certified, recycled materials, and leftover fabrics. Additionally, we are always on the lookout for new, responsible material innovations.

We produce our collection locally. Our factories are all in Europe, within the EU. Clothing factory is located in Estonia, while accessory factories are in Italy and Serbia. Our manufacturers are regularly monitored for compliance, pay fair wages, and provide medical and retirement benefits to all their workers.

We at Wilow focus on transseasonal clothing, and our pre-order model allows us to be responsive to our customer base. This results in true investment pieces for our customers that they'll be proud to wear. All of our products are made with the highest standard of sustainability and ethical production. 

Furthermore, we use only FSC certified or recycled materials in our shipping supplies and ship via UPS Garbon Neutral, which means our carbon footprint is offset through carbon credits and green initiatives. You can find more information about it here:

Do you have any questions regarding House of Wilow and sustainability? Contact