People & companies behind our products

“It's not about the beautiful face or the perfect hand as each one is different. We have all evolved with a set of emotions. This is what we can all relate to in some way or another, as they are all basically the same inner human chemical process.”

A gentleman, an international model, a music production professional, and an outdoor enthusiast. Knut Berggren is a man with many talents and a lot of charm! We had the privilege to sit down with this Stockholm based multi-talent and trade some thoughts. Knut is also this charismatic man seen in House of Wilow´s shots taken in Mallorca last autumn.

" Diversity. That is most definitely something that caught my eye regarding House of Wilow! This is one of the ongoing current topics. Fashion as a phenomenon is at the forefront in many ways – therefore I believe that fashion will extend the perception of how we see unisex fashion- or gender-free collections - which will promote diversity in a wider perspective which I´m truly delighted for."

-Baba Lybeck about House of Wilow

House of Wilow saw daylight towards the end of year 2021, when the brand was established online, and our store-showroom was opened. Coming up to this point, took months of assertive and passionate work and far-reaching creative vision of a high-end clothing & lifestyle brand that would credit slow fashion. It was also evident that unisex fashion and the perception of it needed redefinition providing more tones into it and not just the conventional take of masculine clothing.